Why We Changed Our Name to DSGNRSPLY

When we started out as UndergroundDesignerPlug, the name represented the hustle of where we came from—building from the ground up, bringing people access to pieces they couldn’t find anywhere else. It fit the moment. But as we grew, we ran into a problem: search engines began connecting our name to another company that had nothing to do with us. That confusion didn’t reflect who we are or the trust we’ve built with our community.

We knew it was time to make a change.

DSGNRSPLY is that change. The name is cleaner, stronger, and built for where we’re headed. It says exactly what we do—supply designer goods—without the extra noise. This rebrand protects our identity and ensures when you see our name, you know it’s us.

What hasn’t changed is our mission. We’re still committed to:

Sourcing rare and overstock designer items

Offering pieces at prices that make sense

Delivering the same consistency and transparency our community expects

We’re the same people behind the brand, just stepping into a new chapter with a name that better reflects our future.

Thank you to everyone who’s been with us since the beginning. This is only the start. Welcome to DSGNRSPLY—from the underground, for the unapologetic.